The Dutch company is a large fruit trading company which sells mainly (un)packaged apples and pears to large supermarket chains in the Netherlands and abroad. The present plastic fruit label is harmful to the environment and the label is no longer accepted by the customers. The SME is looking for alternatives. The SME is willing to offer a technical corporation agreement or a commercial agreement with technical assistance. This profile refers to a challenge on an open innovation platform.
The client is a Netherlands based wholesaler in fruit with national and international supermarkets as a target market. Presently the fruit is stickered. Consumers become increasingly demanding and environmentally aware. Large supermarkets want to respond to this trend. The supermarkets want to keep up with the customer's demand and wishes. The retailers also want to contribute to the improvement of the environment. The presently used label is known for its contribution to the environmental pollution. Because it's bad compostability characteristics the label increasingly pollutes the outdoor environment. Therefore the fruit wholesaler is looking for a technical solution in order to make the label to comply with wishes of the market. The company is processing 105 million fruit labels each year.
The fruit labels are functional for the supermarket, because they contain information for the sales process in the store. In this respect it provides information to:
Assists the cashier with product identification and ensures that the correct product is calculated
Contains relevant consumer information: the country of origin, it is an organic product, PLU (Price look-up) code
Shows the brand image for branded apples.
Indicates the flavour profile by the colour of the fruit label.
The company has searched for possible solutions, but has not found a satisfactory solution yet, because;
not matching with the large production volume or
mismatching with the (customer) requirements
The presently explored solutions such as lasering, edible ink, compostable stickers cannot keep up with the required speed at a rate of 23.000 stickers per hour or cant match the used production line.
The company is looking for a technical corporation agreement or a commercial agreement with technical assistance to accomplish a sustainable label that does meet the demands of the sales market. Other types of agreements are negotiable.
IMPORTANT NOTE: This technology request is part of an innovation challenge and is published on an open innovation platform from the 5th of October until the 2nd of November. If an organization does express interest in cooperation with this firm before closing date, it will be guided towards this open innovation platform on which one can get in touch with the company experts. Mind that posts on this platform are not confidential.
Beside open discussions on the platform, sharing of confidential information will be made possible on demand. After that, the firm will select the SME's that will be invited for further contact to discuss cooperation possibilities aimed at the development of a solution.
- Type of partner sought: The company is looking for solutions meeting the following criteria:
good looking and compostable label
good and durable printable
good adhesion to fruit
can be applied at high speed
a moisture / water resistant solution
- Specific area of activity of the partner: The company is looking for a technical corporation agreement or a commercial agreement with technical assistance with a company that is abe to develop a sustainable fruit label that complies with the client demands. Other types of agreements are negotiable.
The required type of partner could be, for example packaging developers, packaging desginers, material specialists, technologist, maufacturers or other disciplines related to packaging. It is important that the potential partner must be able to deliver a market ready product.
Available for demonstration - The company is expecting a proven technology and is willing to pay SME supplyers.
Other - Since this technology request is an innovation challenge and is published on an open innovation platform all types of IPR Status can be considered.