The UK company manufactures both office furniture and a range of secure outside metal storage units. In order to extend the markets for the storage range, the firm is seeking partners to manufacture this product within their own facilities, in order to sell them into their own market. Manufacturing, licence or joint venture agreements would be the ideal, but the UK firm would also consider subcontracting.
Established over 40 years ago, the UK company began life as a manufacturer of office furniture and continues to sell this product range very successfully into both the private and public sector markets. Some years ago, the company decided to capitalise on its strong metal working and assembly skills and diversified into the production of a range of metal storage units, for outside use.
The brand is now a market leader in high security exterior storage, selling into the cycling, motorbike, school, garden and holiday park markets. The range includes horizontal and vertical cycle storage units, outside storage for static caravans and holiday parks, as well as units for play or maintenance equipment storage. The products are made to very high “secure by design” standards, are currently offered in 3 colours and can incorporate various accessories including hooks, shelves and bike racks. The UK company is accredited to ISO 9001 (quality), as well as ISO14001(environment) and ISO 18001 (health & safety).
The company sells very successfully via its own website, but also via catalogues and third parties. To date, the majority of these sales have been within the UK and the company is now keen to look for export opportunities for its highly regarded storage products.
Due to the size and nature of the products, the UK company‘s ideal partner would be a manufacturing company with the capability to produce the range of storage units in their own production facility and then sell them in their own territory. The partner should be keen to grow their sales and profitability, by replicating the UK firm’s business model within their own company.
The UK firm’s preference would be for an agreement to manufacture, ideally under licence. However, other cooperation models could be considered, including a joint venture or subcontracting agreement.
- Type of partner sought: Manufacturing partners should have their own machine shop, fitted with punch machines (or alternatively fibre lasers) and fold machines. Other fabrication processes required include: welding (including spot welding), stainless steel riveting, nutserting, cutting and fabrication of lock bars (including some bending) and powder coating, followed by assembly. A detailed specification would be provided to a potential partner, following signature of a non-disclosure agreement.
- Specific area of activity of the partner: Partners should be able to carry out all the production and assembly processes required and to be able to work to the high standards specified by the UK company. They must have suitable warehousing for stock, as well as delivery and installation experience. They should ideally be already selling into one or more of the following markets: schools, holiday homes, cycling or motorbiking and have good internet marketing skills.
Whilst the preference of the UK company is for a manufacturing partner, they would also consider partners who do not have a production facility but who could handle the sales and distribution function.
The partner must be committed to working with the UK firm to build a long-term collaborative relationship and be keen to grow its business, through the adoption of a proven business model.
The company and its products offer the following advantages to the potential partners:
• The opportunity to manufacture and supply high-quality products, designed to offer high levels of security to the customer (the products meet “secure by design” standards);
• The possibility to offer a product which is of interest to a wide range of markets, from biking to caravan / holiday parks and from schools to gardening;
• A proven business model, that the UK company believes could be easily replicated in other European markets;
• An international website and multi-language literature could be provided
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