A Germany based start-up plans to enter the market with a new brand for very small, small and medium sized dogs comprising a collection of apparel, toys and other dog supplies, as well as matching accessories for dog owners and lifestyle lovers. The company is looking for experienced manufacturers, wholesalers and distribution agents in Europe and overseas who ideally work with eco-friendly materials for a supplier-, manufacturing-, or distribution services agreement.
A German start-up that would like to establish itself in the trade of apparel, toys and other dog supply as well as matching accessories for dog owners and lifestyle lovers such as:
- dog bandanas
- plush toys
- natural latex toys etc.
- plus accessories and textiles for dog owners.
The new brand for very small, small and mediums sized dogs and dog owners plans to offer sustainable projects / eco-friendly products. The company attaches great importance to sustainability and ethicality. Therefore, part of the proceeds from sales is to be donated to non-profit animal, human and pro-planet projects.
The company plans its market launch in autumm-winter 2021.
The Start-up is looking for longterm partnerships with manufacturers and wholesalers experienced in dog supply and human accessories / textiles who mainly use eco-friendly material and / or distribution agents with a relevant network who can cover all aspects of production.
The international cooperation would be coordinated primarily through online meetings.
The company seeks reliable cooperation partners for a supplier-, manufacturing-, or distribution services agreement.
- Type of partner sought: The German company expects suggestions for suitable fabrics, available colors and production expertise from its manufacturing partners. The German company is able to supply 2-D illustrations and measures of the products but no cutting patterns. Thus, the manufacturer has to have experience and suggest methods of realisation of product and details such as seams, zippers, etc.
Concerning the Minimum Order Quantity, the German company plans to order 200 - 300 pcs per colour / size for the first collection. The market launch is targeted in autumm-winter 2021 / 2022.
The order frequency is expected to be every 3 months .
- Specific area of activity of the partner: The company seeks reliable longterm partners in Europe and over-seas.
The manufacturer should have expertise in the production of clothing and accessories for very small and small dogs and offer custom-fit products of consistent quality. Ideally, the materials used should be eco-friendly and made from sustainable materials.
The suppliers and distributers should support the German company should support and advise the German company to find the appropriate products, i.e. making suggestions for suitable fabrics, available colors, buttons, zips, edgings, etc. The partner should already have a resilient network in this respect.
The German company is very well connected in Germany. It has 25 years of experience in communication consulting, PR and brand building in the lifestyle and fashion industry and in sales for luxury goods. The company has over 500 personal retailer contacts in the pet industry in Germany and several European countries with 2 years of sales experience for dog supplies. The company owner also ran communication agencies in Spain and Germany. The cooperation with international celebrities and brand ambassadors was part of the daily work.
With these preconditions, the company has the ability to promote the products ideally.
The new brand universe for small dogs, dog owners and lifestyle lovers will be communicating a spirit of love for the planet, of all animals and humans.
There will be various creative product ideas with the aim to meet standards for sustainability, animal and human rights.
Concept stage - The company plans its market launch in autumm-winter 2021.