An innovative German coffee roaster produces tea made from coffee cherries. This product is gaining popularity around the globe. The company is now looking for distributors in Israel on a distribution services agreement.
The given company is situated in Central Germany. It is specialised in grounding and brewing coffee and in producing up-to-date beverages containing caffeine. It now included a newly developed beverage into its product range: the so-called coffee cherries tea. Coffee cherries tea is made from the pulp of the coffee cherry. It contains five to eight times more caffeine than coffee. It refined the production to keep as much of the valuable ingredients as possible. As Israel is a coffee and tea drinking nation, this beverage seems to be fitting into the Israeli beverage market. The company is able to deliver packages of 150 g each for brewing. Each year the company can deliver 6 million of those packages. From now on, even bottles (0.5 and 1 litre) filled with ready-to-drink-beverages can be delivered. Per year, 10 million of those bottles are available. The company is looking for contacts to distributors of the beverages in Israel on the basis of a distribution services agreement. The potential partner will get personal support from the company.
- Type of partner sought: The potential cooperation partner needs to know the Israeli beverage market, the distribution channels and conditions/regulations.
- Specific area of activity of the partner: The German company is looking for distributors of its products in the Israeli market. The partner should know the Israeli beverage market, distribution channels and the necessary regulations and conditions.
The company receives the coffee beans directly from coffee farmers in Ethiopia. The beans are then processed in the own coffee roaster house in Germany, according to the latest technology and quality standards. The product is promising for an emerging market of lifestyle.
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