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BRAT20190409001

Austrian SME offers to act as commercial agent for exclusive and high-end Hungarian products: exquisite gourmet food products and luxury design products wanting to conquer the Austrian market

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ABSTRACT

The two CEOs of this Austrian company offer their vast sales experience and retail network to Hungarian SMEs wanting to conquer the Austrian market. Products in their sales portfolio include exquisite high Quality gourmet food products, accessories/design jewellery and exclusive products made by Hungarian designers. They request to become the exclusive commercial agent for Austria and possibly Germany.


FULL DESCRIPTION

The two CEOs of this Austrian company used to be head of sales and head of export of a very well-known Austrian jewellery company before starting their own business. Since 2011, they offer their experience and contacts in selling exquisite high quality Food and high end designer products.

Their preferred business partners are Hungarian SMEs including one-person-enterprises who feel passionate about their own product, have a story to tell and would like to enter the Austrian and German market. The Austrian SME requests to become the exclusive representative of a unique luxury product in Austria and/or Germany.

Firstly, this Austrian SME meets the producer and gets to know the product. Both CEOs offer their expertise from the very beginning. Secondly and if needed, they help with the translation into German, create a marketing strategy for the luxury product, identify possible clients and hence the perfect concept/pop-up store and/or distribution channel. They create synergies between marketing and sales of the brand and product.

Due to knowledge, long time experience and a well-established retail network this Austrian SME knows which luxury product will sell in Austria and which product will not be successful on this market. It will only act as a commercial agent if the producer feels attached to his/her product, if the product has a story to tell and only if all parties involved believe in this product and trust each other in doing business together.

The company offers to accompany the producer from creating the sales and marketing strategy of the product to placing it in the right concept stores in Austria.

The future business partner should be able to guarantee just-in-time delivery as the Austrian SME cannot provide storage space.


Partner expertise sought:

- Type of partner sought: None
- Specific area of activity of the partner: The prospect business partner should be the producer of the luxury product (food, accessories, design products), feel passionate about his/her product and have a story to tell. Size of the company of the partner sought does not matter. The role of the partner is to be able to react in a flexible way regarding production, provide all necessary information regarding the product and marketing strategy, be open to new ideas and innovative distribution channels, and guarantee a just-in-time delivery.


Advantages & innovations:

The advantage of this Austrian SME is that both CEOs worked as head of sales and head of export for a well-established jewellery brand in Austria before starting their own company, and thus have ample experience, a wide network and thorough market knowledge. They can also act as language intermediary. Both CEOs work with traditional sales channels as well as with concept stores and pop-up stores at seasonal Christmas/Easter markets.


Development Stage:

Already on the market

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KEY INFORMATION

Country of origin
AUSTRIA
Profile date
17/07/2019
Deadline
09/04/2020

PARTNERSHIP(S) SOUGHT

Commercial agency agreement

CLASSIFICATIONS

INDUSTRY SECTORS

TECHNOLOGY KEYWORDS
none...
COMMERCIAL KEYWORDS
none...
MARKET KEYWORDS
CONSUMER RELATED / Food and Beverages / Health food / CONSUMER RELATED / Consumer Products / Clothing, shoes and accessories (including jewellery) / CONSUMER RELATED / Consumer Products / Other consumer products

FIND OUT MORE

Contact Enterprise Europe Network Scotland by email at info@enterprise-europe-scotland.com, quoting reference number BRAT20190409001