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Country of origin: United Kingdom

Summary

A North West UK SME has developed cutting database, digital and mobile technology that has the advantage of melding legacy databases and being able to profile future customers and fans so as to enable marketing campaigns and products to be directly matched to them. The SME is looking to joint venture with technology companies in web and communications fields or license out the technology to suitable software houses for inclusion in their own software suite.

Full description

North West UK SME has developed cutting edge database, digital and mobile technology that is capable of taking exisitng data from disparate legacy systems and providing one access point. The company has pulled to-gether this capability with high end communications technology so as to be able to monitor customer's/fan's behaviour & usage patterns on the web and mobile communications environment for sports and media sectors. This combined resource can then be used to create targeted and tailored marketing campaigns and products. The company is looking to enhance this provision by working with high end mobile and communications technology partner/s as ajoint venture to share IP and development costs. The compnay will also consider licensing of the technology to suitable data base providers so as to enable them to offer a combined suite of programs.

Innovative Aspects

Innovations are: melds together exisiting legacy systems and links into mobile and web technologies.
Advantages are: enables trends, and customer uses to be tracked and provides only one acces point for all information.

Partner expertise sought:

- Type of partner sought: High technology equipment provider in web and communications for Sprts and Media Sections.

- Specific area of activity of the partner: Manufacture of high end technology equipment for web and communications for Sports and Media Sectors

- Actions performed by the partner sought:Provide technolgy to joint venture.

Listed under: Information Processing & Systems \ Internet and Wireless Technologies (Wireless, WiFi, Bluetooth)

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Key dates Profile created on: 27 July 2010 Closing date: 21 July 2011

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